Tricia Robey
Apex, NC
(813) 642-6297
TriciaRobey@gmail.com
Education
Bachelor of Science in Public Relations December 2007
University of Florida
Gainesville, Florida
Minor: Business Administration; Concentration: Marketing
Areas of Study: Marketing, Advertising, Event Planning, Management, International
Relations, Reporting, Photojournalism & Visual Communications.
Skills
Fluent Spanish speaker; intermediate Spanish writer.
Design & layout using Photoshop, InDesign, Illustrator & Acrobat.
Basic web design using Dreamweaver, Flash & HTML.
Use of web tools such as social networks, blogging & podcasting.
Intermediate photography & photo editing.
Microsoft Office including Outlook, Excel, Access, PowerPoint & Word.
Experience with PC & Mac OS
Experience
Durham Museum of Life & Science July 2009 – Present
Volunteer Marketing Communications Assistant
Assist museum's Marketing Director with database management, social media initiatives and outreach initiatives.
Durham Bulls Baseball Club (Triple-A affiliate of the Tampa Rays) February 2009 – Present
Operations Trainee
Rotating position working with various departments. Assist with sponsorship fulfillment, group ticket sales, box office sales, media relations & in-game promotions, fan assistance, vendor liaison, traffic & emergency services coordinator, & seasonal employee management.
Hillsborough County Public Schools February 2008 – December 2008
Interim Instructor
Adapted & created lesson plans to engage & educate students in various subjects. Often required to improvise & adapt to a constantly changing assignment. Strengthened insight into youth trends, interscholastic athletic programs & school administration levels.
Gator Boosters, Inc. August 2007 – December 2007
Internship
Independent role where I researched & wrote weekly articles about donors for various
University publications. Assisted with marketing & donor relations efforts for the $ 28 million
Gateway of Champions campaign using PR tactics and Investor Relations. Planned &
managed donor events, including receptions & game day activities.
United Way & University of Florida Community Campaign July 2007 – August 2007
Project Team Leader
Lead concept development and pitch of a campaign to increase campaign awareness and
increase donation using inter-university memos, flyers & a coordinator training manual.
Consulted on future improvements including: recruitment efforts, online pledging systems &
publication content. Increased donations by $78,000.
Gainesville Sports Commission August 2006 – April 2007
Account Executive, Alpha Productions
Handled media relations for a number of GSC events including, The Heart of Florida Air
Show, Five Points of Life Marathon & the 37th Annual NHRA Gatornationals. Assisted
with rebranding of the GSC using a name & logo change. Built media database, clipping
records & created other tools for future use.
Express, Limited Brands April 2004 – August 2007
Brand Service Coordinator
Consistently ranked among the top sales associates, averaging $400 sales per hour, assisted
an average of 75 customer transactions per shift & trained approximately 6 associates in
cash wrap & floor duties. Also, provided visual merchandising input & floor management.
What’s Happening Publications August 2003 – August 2007
Lead Photographer
Photographed local nightlife & entertainment for advertisements in the magazine, Web site &
apartment guides. Drove traffic to the Web site through attendance at events & social
networking. Built relationships with local business owners.
Awards & Achievements
Financed 75 percent of my 4-year education with a Bright Futures Scholarship & the rest
through my part-time work.
Selected to represent UF’s chapter of the Public Relations Student Society of America as an
account executive in the university’s student run firm, Alpha Productions.
Bachelor of Science in Public Relations December 2007
University of Florida
Gainesville, Florida
Minor: Business Administration; Concentration: Marketing
Areas of Study: Marketing, Advertising, Event Planning, Management, International
Relations, Reporting, Photojournalism & Visual Communications.
Skills
Fluent Spanish speaker; intermediate Spanish writer.
Design & layout using Photoshop, InDesign, Illustrator & Acrobat.
Basic web design using Dreamweaver, Flash & HTML.
Use of web tools such as social networks, blogging & podcasting.
Intermediate photography & photo editing.
Microsoft Office including Outlook, Excel, Access, PowerPoint & Word.
Experience with PC & Mac OS
Experience
Durham Museum of Life & Science July 2009 – Present
Volunteer Marketing Communications Assistant
Assist museum's Marketing Director with database management, social media initiatives and outreach initiatives.
Durham Bulls Baseball Club (Triple-A affiliate of the Tampa Rays) February 2009 – Present
Operations Trainee
Rotating position working with various departments. Assist with sponsorship fulfillment, group ticket sales, box office sales, media relations & in-game promotions, fan assistance, vendor liaison, traffic & emergency services coordinator, & seasonal employee management.
Hillsborough County Public Schools February 2008 – December 2008
Interim Instructor
Adapted & created lesson plans to engage & educate students in various subjects. Often required to improvise & adapt to a constantly changing assignment. Strengthened insight into youth trends, interscholastic athletic programs & school administration levels.
Gator Boosters, Inc. August 2007 – December 2007
Internship
Independent role where I researched & wrote weekly articles about donors for various
University publications. Assisted with marketing & donor relations efforts for the $ 28 million
Gateway of Champions campaign using PR tactics and Investor Relations. Planned &
managed donor events, including receptions & game day activities.
United Way & University of Florida Community Campaign July 2007 – August 2007
Lead concept development and pitch of a campaign to increase campaign awareness and
increase donation using inter-university memos, flyers & a coordinator training manual.
Consulted on future improvements including: recruitment efforts, online pledging systems &
publication content. Increased donations by $78,000.
Gainesville Sports Commission August 2006 – April 2007
Account Executive, Alpha Productions
Handled media relations for a number of GSC events including, The Heart of Florida Air
Show, Five Points of Life Marathon & the 37th Annual NHRA Gatornationals. Assisted
with rebranding of the GSC using a name & logo change. Built media database, clipping
records & created other tools for future use.
Express, Limited Brands April 2004 – August 2007
Brand Service Coordinator
Consistently ranked among the top sales associates, averaging $400 sales per hour, assisted
an average of 75 customer transactions per shift & trained approximately 6 associates in
cash wrap & floor duties. Also, provided visual merchandising input & floor management.
What’s Happening Publications August 2003 – August 2007
Lead Photographer
Photographed local nightlife & entertainment for advertisements in the magazine, Web site &
apartment guides. Drove traffic to the Web site through attendance at events & social
networking. Built relationships with local business owners.
Awards & Achievements
Financed 75 percent of my 4-year education with a Bright Futures Scholarship & the rest
through my part-time work.
Selected to represent UF’s chapter of the Public Relations Student Society of America as an
account executive in the university’s student run firm, Alpha Productions.